Did you know that only 56%of all small businesses started in the U.S. in 2014 were still operating in 2018? Companies usually face a lot of challenges along the way, especially during the early stages. Therefore, if you want to take your business to the next level, you need to learn effective ways to attract customers and increase sales.
One of the strategies you can use is installing storefront glass in your shop. Here are the benefits that storefront glass can give your business.
1. Offers Customers a Good First Impression
Consumers often walk along the streets, looking at stores for anything interesting. Hence, if you have covered your store, you may miss out on prospective clients.
Storefront glass allows passers-by to see what they can get from your store. Therefore, even if you have bold signage, you should display your products to attract potential customers quickly.
Besides, the storefront glass usually enhances the curb appeal and can make your shop have a modern look. However, you have to take care of the glass to maintain its beauty. For example, you should clean it regularly and hire professionals to repair scratches early.
2. Increases Energy Efficiency
Since you want your employees and clients to be comfortable in the store, you need to use an HVAC system. However, this can increase your energy consumption.
Fortunately, you can install a storefront glass that can reflect UV rays to reduce the amount of heat that gets into your store. As a result, you will save energy since you won't need to use your HVAC often. If your business is in a hot region, choose a glass with high insulation properties.
3. Promotes Your Brand
You can use your storefront to increase your brand awareness. You can do this by including your theme colors, slogan, logo, and design on the glass. It is also advisable to display some products that are unique to your brand. A passer-by should be able to spot your shop on the street.
4. Markets Your Products
Marketing is one of the effective ways to increase sales. Storefront glass can significantly help you reach out to many people and highlight any offers you have. For instance, if you have a sales or holiday discount, you only need to place the signpost next to the glass to reach any people that pass by on the street.
This marketing tool is also useful as it works 24/7. The people that pass by the shop at night, after you have closed, can have a look at your products and visit your store the following day.
5. Enhances Your Space
Walls can make your space look dull and smaller, which is a drawback, especially if your store is already small. Fortunately, glass and mirrors can give the illusion of a larger space. A client shopping in a store with glass that connects to the outside rarely feels like they are in a squeezed space.
6. Provides Security
Glass professionals usually install a safety glass type, such as tempered glass, at the storefront to keep your store safe. Besides, since the glass gives increased visibility, both during the day and at night, security personnel can quickly notice any strange activity. If your business needs privacy, you can choose colored or tinted storefront glass.
7. Increases Property Value
Installing storefront glass on your commercial building can significantly increase its value. Business owners know the benefits of setting their business in spaces that allow them to market effectively. Therefore, you can get many potential buyers and fetch more money from your property.
Bridge City Glass - Portland’s top glass company!
Storefront glass can help you grow your business. Bridge City Glass in Portland Oregon offers quality glass installation for your storefront. Our specialists will take you through all our products to ensure you make the right call.
Contact us today!